In 2020, NBB developed and launched two new business concepts for Thule, enabling personalisation of a wide range of Thule products, from backpacks to laptop sleeves, with the emphasis on quality. NBB has also developed various loyalty products for back-to-school, back-to-work and outdoor themes.
BRING YOUR LIFE
Thule was established in Sweden in 1942 and ever since then, we've made it our business to bring you closer to the world and your passion for life. We are an international group of people united by our passion for helping active families and outdoor enthusiasts.
Thule's colourful range and leading premium quality bags and sleeves offer plenty of opportunities for distinctive loyalty and promotional campaigns. A beautiful brand revolving around the popular themes: back-to-school; back-to-campus; and back-to-work. NBB has already completed the campaign concepts for all these themes
NBB has partnered with Thule since 2020. Working with reliable partners in the Benelux, we implement loyalty campaigns within retail organisations such as Jumbo, Albert Heijn and Delhaize. The personalised Thule products are offered through a distribution network of 2,000 affiliated companies.