Jaap Hanse and Raymond Lentz are the founders of New Business Builders (NBB). They both have over 15 years of experience creating new business. They have developed national and international brand activation and sales promotion campaigns for brands such as Heineken, Magnum and Coca-Cola. In recent years, they developed national loyalty campaigns, which were successfully sold to European retailers, such as Coop in Switzerland, Netto in Germany, Delhaize and Carrefour in Belgium.
Jaap and Raymond have specialised in the development of new business for leading brands within the promotional and loyalty channels. They work directly with leading brands and focus mainly on large-scale, short-term, loyalty promotions through supermarket and petrol station chains, local brand activation through supermarket multi-unit franchises and premium promotions through the B2B channel.
Since NBB’s inception, Jaap and Raymond have generated new business sales in the tens of millions, with their creativity and hands-on approach.