ABOUT NEW BUSINESS BUILDERS
Jaap Hanse and Raymond Lentz are the founders of New Business Builders (NBB). They both have over 15 years of experience creating new business. They have developed national and international brand activation and sales promotion campaigns for brands such as Heineken, Magnum and Coca-Cola. In recent years, they developed national loyalty campaigns, which were successfully sold to European retailers, such as Coop in Switzerland, Netto in Germany, Delhaize and Carrefour in Belgium.
Jaap and Raymond have specialised in the development of new business for leading brands within the promotional and loyalty channels. They work directly with leading brands and focus mainly on large-scale, short-term, loyalty promotions through supermarket and petrol station chains, local brand activation through supermarket multi-unit franchises and premium promotions through the B2B channel.
Since NBB’s inception, Jaap and Raymond have generated new business sales in the tens of millions, with their creativity and hands-on approach.
"THE WAY TO GET NEW BUSINESS STARTED IS TO QUIT TALKING AND BEGIN DOING." - – Walt Disney
NBB strives to build long-term partnerships. Based on a partnership agreement, NBB acts as a licensing or sales agent and represents the partner within the agreed channels. NBB makes use of its extensive network in the world of loyalty companies, companies in the B2B gifts business, organisations involved in national member and customer acquisition campaigns and food and petrol retail channels. It is an international network with excellent contacts in the Benelux, Germany, Austria, Switzerland and the UK. NBB now works with leading brands such as JBL Harman, Thule and Case Logic.
Partners of New Business Builders are leading brands with a need for new and sustainable revenue within channels they generally have less experience with.
CONCEPT & STRATEGY
Development of innovative promotional- and loyalty formats
Development of sales- and license deals
With an eye for financial and organisational aspects
In conjunction with reliable logistic and retail partners
With our partners