JBL Harman
Promotinal partner
JBL HARMAN - New Business Builders - intro


In 2019, NBB developed and launched two successful new business concepts for JBL Harman. One concept includes the use of the immensely popular JBL wireless speakers and headphones within local and national promotional campaigns in the supermarket and petrol channels. The other concept revolves around customising authentic JBL products with customer-specific branding. A few hundred-thousand JBL products have been sold through these initiatives.

Dare to Listen‎


American Brand, JBL, has been a trusted name in the world of sound equipment since 1946. The company, named after its founder, James Bullough Lansing, is best known today for its wireless speakers and headphones. JBL is the market leader in wireless speakers, with a market share of 34%. In September 2019, the company sold its hundred-millionth portable speaker. JBL plays a trendsetting role in the audio world, with innovative designs and high quality. 

JBL harman partner - new business builders


The market for wireless speakers and headphones is growing immensely. The innovative power of JBL offers NBB many opportunities to develop distinctive sales and promotional concepts that are ideally suited to loyalty programmes, B2B gifts and personalised gifts.


NBB has had a partnership with JBL Harman since 2019. Together with reliable partners in the Benelux, NBB implements campaigns within retail formulas such as Jumbo, Albert Heijn and Delhaize


New Business Builders B.V.

Tuinweg 18

5151 HM Oisterwijk

The Netherlands

Chamber of Commerce number: 75950502

Jaap Hanse | Managing Partner
Mobile +31 (0) 6 11 43 49 41

Raymond Lentz | Managing Partner
Mobile +31 (0) 6 46 90 96 59