Case logic
Promotinal partner
Case logic - New Business Builders - laptop hoes


In 2020, NBB developed and launched two new business concepts for Case Logic. NBB enabled the personalisation of a wide range of Case Logic products, from backpacks to laptop sleeves, with the emphasis on quality. NBB has also developed various loyalty campaigns for the following themes: back-to-school and back-to-work.



Case Logic provides consumers with smart solutions to help them pursue their dreams and simplify their lives. Case Logic believes it should be easy to take electronics, sound and images with you wherever you go. From bags to backpacks, tablet covers to sleeves and from messenger bags to camera bags, Case Logic designs high-quality accessories that make life easier and more manageable.

Case logic partner - new business builders


Case Logic's trendy assortment of leading quality backpacks, laptop sleeves and laptop bags, offers plenty of opportunities for distinctive loyalty and promotional campaigns. A beautiful brand revolving around the popular themes: back-to-school; back-to-campus; and back-to-work. NBB has already completed the campaign concepts for all these themes.


Since 2020, NBB has had a partnership with Case Logic. Working with reliable partners in the Benelux, we implement campaigns within retail organisations such as Jumbo, Albert Heijn and Delhaize. The personalised Case Logic products are offered through a network of 2,000 affiliated promotional resellers.


New Business Builders B.V.

Tuinweg 18

5151 HM Oisterwijk

The Netherlands

Chamber of Commerce number: 75950502

Jaap Hanse | Managing Partner
Mobile +31 (0) 6 11 43 49 41

Raymond Lentz | Managing Partner
Mobile +31 (0) 6 46 90 96 59